Empower Your Content Creation Journey
A blog about overcoming self-doubt and unleashing your creative potential as you navigate the world of digital expression.
Portfolio
Rosie's Discoveries
Built company from the ground up, growing it to over 200K in annual revenue with consistent positive feedback from customers and staff. Multi-channel strategy, including YouTube channel, SEO, Facebook groups, targeted Facebook ads, collaborations with Instagram influencers, platforms like Amazon. Advocacy efforts secured interviews on TV and other media outlets, amplifying brand visibility and credibility.
Brisbane Wellbeing
Marketing for a private practice with 30 psychologists and counsellors. E.g. relationships with referrers, optimising website, Google Ads, heatmaps, email marketing, conversion tracking, SEO, and listings on platforms such as Psychology Today and couples therapy websites. Results: increases in online bookings, client retention, and reactivation.
Sweet Retreat
Implemented marketing strategies for retreats, targeting the ideal clients through cost-effective channels to foster long-term engagement with the company. Efforts included website optimisation and leveraging partnerships with Paleo influencers to reach a highly aligned audience.
Elsy
Marketing for NDIS Service Provider, fostering connections with other providers through networking, building the Google profile, and actively engaging as part of the admin team in key, relevant Facebook groups.
Educare
E-mail marketing for psychology clinic for children and teenagers. Created a data-driven model to identify and resolve key issues, such as emails landing in spam folders, significantly improving email open rates and engagement.
BFS
Created a conversion tracking system, revealing insights such as low lead generation from Instagram compared to higher-performing channels like radio and Google Ads, enabling a more focused and effective allocation of resources.
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